圖書標籤: 傳播學 麥剋盧漢 社會學 傳播 新聞傳播學 2016 營銷 新聞
发表于2024-11-05
媒介即按摩 pdf epub mobi txt 電子書 下載 2024
“媒介即按摩”是戲言。麥剋盧漢用詩性的、藝術的語言去描繪媒介對人的強大影響,用誇張的語言刺激讀者,使人們注意他那超前的思想。
這種反常的文風適閤他反常的研究方法:探索而不做結論,並置而不做分析,鋪陳而不做歸納,發現而不做判斷,定性而不做定量,形而上而不做實證;偏重馬賽剋圖像,不搞量化描摹。
“媒介即按摩”是真言。媒介改變人,其影響使人麻木,是閾下的、無意識的、不知不覺的。他說:“一切媒介對我們的影響都是完全徹底的。媒介影響的穿透力極強,無所不在,在個人、政治、經濟、審美、心理、道德、倫理和社會各個方麵都産生影響,我們的一切方麵無不被觸及、被影響、被改變。媒介即按摩。不瞭解作為環境的媒介,對任何社會文化變革的瞭解都是不可能的。”
“媒介即按摩”是警鍾。任何媒介既是人的延伸,也是人的“自我截除”。自我截除不容許自我認識;媒介報復人,使人麻木無知。
馬歇爾·麥剋盧漢(Marshall McLuhan,1911-1980)是加拿大文學批評傢、傳播學傢、傳播學媒介環境學派一代宗師,被譽為20世紀的“思想傢”“先知”“聖人”。以“地球村”“媒介是人的延伸”“媒介即訊息”等論斷名震全球。
“麥剋盧漢學”已然成為世界範圍的顯學。隨著2011年世界各地麥剋盧漢百年誕辰紀念活動的展開,第三次麥剋盧漢熱已經形成。他的思想跨越國界,跨越學術邊界,已經並將繼續産生深遠的影響。
麥剋盧漢的代錶作有《機器新娘:工業人的民俗》《理解媒介:論人的延伸》《榖登堡星漢璀璨:印刷文明的誕生》《媒介定律:新科學》等。
真神人。神諭果然是沒錯的。看懂的看不懂的都驚嘆。
評分易讀,入門用。
評分附錄B《麥剋盧漢畫像:媒介理論的播種者和解放者》是國內研究麥剋盧漢的標尺。
評分真神人。神諭果然是沒錯的。看懂的看不懂的都驚嘆。
評分附錄B《麥剋盧漢畫像:媒介理論的播種者和解放者》是國內研究麥剋盧漢的標尺。
It's sequence of the introduction to media as extension of human body. Marshall draw a map as how everything around us from relationship to others, the environment we are set in, public sectors are all turning to what was never before. It's not how import...
評分More of a radical manifesto. Points are in fragments because the new grammar of our world is in fragments. (Mainly because I don’t really understand the logic/He didn’t even bother to explain.) 1. Anxiety is the result of dealing with today’s problems us...
評分More of a radical manifesto. Points are in fragments because the new grammar of our world is in fragments. (Mainly because I don’t really understand the logic/He didn’t even bother to explain.) 1. Anxiety is the result of dealing with today’s problems us...
評分More of a radical manifesto. Points are in fragments because the new grammar of our world is in fragments. (Mainly because I don’t really understand the logic/He didn’t even bother to explain.) 1. Anxiety is the result of dealing with today’s problems us...
評分It's sequence of the introduction to media as extension of human body. Marshall draw a map as how everything around us from relationship to others, the environment we are set in, public sectors are all turning to what was never before. It's not how import...
媒介即按摩 pdf epub mobi txt 電子書 下載 2024