Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
MVP的核心就是:用最小的成本、最高的效率,去验证实现目标的核心前提假设,给予决策者正确的反馈,从而做出判断。 MVP制作流程:确认目标-→找出核心前提假设-→提出解决方案框架-→丰富完善方案细节-→制作产品原型-→进行用户验证-→反馈-、迭代循环。 目标 1、核心在于一致...
評分 評分1. 这本书讲的是什么? 直接讲例子比较方便: Savioke是一家造机器人的公司,他们刚刚做了一款机器人,给酒店做物品配送服务,比如你向酒店订了个什么东西,然后机器人就把东西送过来。 但问题在于,这样新颖的模式,用户是否接受?如果用户不接受,那公司和产品也就完蛋了。...
評分一 去好友家做客,发现她的床头柜上放了一本书,就是这本《设计冲刺》。我还以为是讲设计、排版、创意的书籍,便打算翻翻看看。但是好友说这本书讲得并不是艺术设计,而是产品设计,估计我这个文艺女青年,不会喜欢。 老喜欢钻尖的我,便说,“鲁迅说,先前的文学青年,往往厌...
A great reference, however, your team won't be convinced just because you throw this book on their table. Let's be honest, 5 whole days is a long time in the production cycle. Top-down support, sufficient reasoning, and the right people/resource are required to make it work.
评分對quick prototyping本身存疑,但給齣的case還算中肯。
评分audio
评分The book is clear to introduce how to make your idea to product. Everyone can follow the schedule to implement your own. Great!
评分讀書應該讀契閤自己狀態的, 這本書有點麵嚮創業者的,感覺其中內容離自己有點遠,無法感同身受。
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