Logo Modernism pdf epub mobi txt 电子书 下载 2024


Logo Modernism

简体网页||繁体网页
Jens Müller
Taschen
2015-11-10
432
USD 69.99
Hardcover
9783836545303

图书标签: 设计  logo  平面设计  品牌设计  〖工具书〗  英文原版  符号  英文   


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发表于2024-12-23

Logo Modernism epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Logo Modernism epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Logo Modernism pdf epub mobi txt 电子书 下载 2024



图书描述

Brand new: An unprecedented catalog of modern trademarks

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

Text in English, French, and German

Logo Modernism 下载 mobi epub pdf txt 电子书

著者简介

Jens Müller was born in Koblenz, Germany in 1982 and studied graphic design in Düsseldorf. Recipient of numerous national and international design awards, Müller is Creative Director of optik design studio in Düsseldorf, and editor of the A5 book series on graphic design history. He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf.

R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.


图书目录


Logo Modernism pdf epub mobi txt 电子书 下载
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用户评价

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瞌睡连连...

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大部分是四五十年前的LOGO

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非常厚。对logo设计可以有启发。

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Logo Modernism pdf epub mobi txt 电子书 下载 2024


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