The Myths of Innovation pdf epub mobi txt 电子书 下载 2024


The Myths of Innovation

简体网页||繁体网页
[美] Scott Berkun
O'Reilly Media
2007-5-15
192
USD 24.99
Hardcover
9780596527051

图书标签: innovation  创新  创业  O'Reilly  技术  startup  战略  design   


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发表于2024-12-25

The Myths of Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Myths of Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Myths of Innovation pdf epub mobi txt 电子书 下载 2024



图书描述

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.

The Myths of Innovation 下载 mobi epub pdf txt 电子书

著者简介

Scott Berkun了解创新,他曾经是微软因特网浏览器开发小组的一员,同时是WWW.scottberkun。com的作家,也是2005年畅销书《项目管理艺术(TheArt of Project Management)》的作者。他还在华盛顿大学教授创新思考的课程。


图书目录


The Myths of Innovation pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

Blinkist扫过。概念和想法都比较可以预计,还是偏心灵鸡汤一些。Disruptive Innovation已经变得越来越难,但Sustaining Innovation却变得越来越普遍且应用得越来越快,也正是这本书所说的。创新是小改造的不断积累,不是从天而降的完美。是无数前人已经铺下的路,往往是多人合作的产物(由于专利版权的原因和宣传效果的戏剧性,走在台前的可能只有一个“神人”)。人们常常拒绝改变,不愿意接受未知,尤其是创新可能颠覆他们现有的工作和利益,不要因此而灰心,多做试验。创新的运用也需要考虑历史和文化背景(举了中国火药武器的例子)。

评分

灵不灵 不能靠书

评分

对我很有启发

评分

: N19/B513

评分

Blinkist扫过。概念和想法都比较可以预计,还是偏心灵鸡汤一些。Disruptive Innovation已经变得越来越难,但Sustaining Innovation却变得越来越普遍且应用得越来越快,也正是这本书所说的。创新是小改造的不断积累,不是从天而降的完美。是无数前人已经铺下的路,往往是多人合作的产物(由于专利版权的原因和宣传效果的戏剧性,走在台前的可能只有一个“神人”)。人们常常拒绝改变,不愿意接受未知,尤其是创新可能颠覆他们现有的工作和利益,不要因此而灰心,多做试验。创新的运用也需要考虑历史和文化背景(举了中国火药武器的例子)。

读后感

评分

美国有句谚语,如果你发明了更好的老鼠夹,世界就会打破头争相上门。然鹅,在美国有超过4000个关于老鼠夹的专利,真正转化为可盈利商品的数量只有20个左右。 创新本就艰难,人们又不会自发第对你的好点子趋之若鹜。所以,本书的作者在最后写道,他不是一个有名的作者,也不认...  

评分

昨天刚刚读完此书。 这也是Scott Berkun的第二本书,出版于2007年,不过最近才有中文版。我对Scott Berkun的了解来源于那本《项目管理之美》,读完之后发现作者相当有才。 Scott Berkun在微软公司工作了10年,参与的项目包括IE、MSN和Mi...  

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《创新的神话》并不是一本大部头著作,其英文原版包括序言,文献参考和索引在内也只有一百七十多页,但谈论的却是一个对每个人而言都至关重要的话题--创新。 时至今日知识经济的时代,无论是传统行业或者新兴经济,都在依靠创新进行升级换代并找到新的增长方式,而由于交通...  

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喜欢这本书的读者,可以考虑购买Scott Berkun最新写作修订的《创新的神话》第二版 (中文版)。在第一版《创新的神话》基础上,作者对原有内容进行了全面的修订扩充,包括更新了失效的网络参考资源链接,修改了叙事方式,提供更加精确的数据等。另外更添加了全新的四章内容,进...

评分

美国有句谚语,如果你发明了更好的老鼠夹,世界就会打破头争相上门。然鹅,在美国有超过4000个关于老鼠夹的专利,真正转化为可盈利商品的数量只有20个左右。 创新本就艰难,人们又不会自发第对你的好点子趋之若鹜。所以,本书的作者在最后写道,他不是一个有名的作者,也不认...  

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