What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
作者简介: 盖伊·川崎,Alltop.com的联合创始人,Garage Technology Ventures的执行董事,曾任苹果公司首席宣传官。1997年,和克雷格、瑞奇一起创立了Garage.com网站,这就是车库创投的雏形。先后创立了多家科技企业,并在《福布斯》等多家媒体担任专栏作家,出版了多本创业类...
评分刚开始看这本书,只看了第一章,有感而发,先分享在这里。 创业的意义与金钱、权力和地位无关。“让这个世界变的更加美好;提高生命的质量;矫正可怕的错误;防止美好的事物走向终结。”正是川崎所认为的创业的意义。他说他花了20年才悟出这个道理。做为创业者的我们,是不是应...
评分http://blog.guykawasaki.com/ 很有个人魅力的风险投资人。对创业和互联网有兴趣的朋友可以看看他的Blog
评分读了这本书,可以学到很多实用的技巧和有效率的思维方式,可以让创业者在精力、金钱、经验都有限的情况下发挥出最大的能量来。所有心怀创业理想的人都应该看一看,不会错的
评分1️⃣关于创业:核心就是找到自己的商业模式,并站在Ta的角度解答下面的疑惑 赚谁的钱: Ta要什么? Ta的特征? Ta在哪里? 怎么赚: Ta能得到什么? Ta怎么知道我? Ta为什么选我? Ta会推荐么? 2️⃣关于起步:马云、马化腾最初都没想到企业会成今天这个样子,因...
对Kawasaki的style完全没有免疫力!这本书还是很入门的,实用到连BP的字体都告诉大家了。不过我比较喜欢他说的几句话 make meaning, right a wrong
评分make sense
评分盖伊川崎的这本书提供了一些非常有价值的建议,尤其是创业初始阶段的pitching, bootstraping和recruiting, 有大量具备参考意义的小细节
评分guy kawasaki
评分2011.11.7 Boooooooooooooring like hell. Nothing new.
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