Persuasive Technology pdf epub mobi txt 電子書下載 2024

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B.J. Fogg

Morgan Kaufmann

2002-12

224

USD 39.95

Paperback

9781558606432

圖書標籤: 交互設計心理學設計說服用戶研究行為設計 tech persuasive

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发表于2024-06-08

Persuasive Technology epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Persuasive Technology pdf epub mobi txt 電子書下載 2024

圖書描述

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing

*Provides frameworks for understanding this domain

*Describes real examples of persuasive technologies

Persuasive Technology 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Persuasive Technology pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

先驅之作雖然觀點簡單但考慮時代畢竟已經很不錯瞭有些還挺有前瞻性…

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There's always a book making you wonder why you've missed it for so long.For a programmer,programming is just a tool,code itself is cold,it's the shining idea and consistent passion make it warm.Thus,always open to knowledge from other backgrounds like psychology,behavioral economics,education.etc,is really a necessity instead rather than a plus.

評分☆☆☆☆☆

先驅之作雖然觀點簡單但考慮時代畢竟已經很不錯瞭有些還挺有前瞻性…

評分☆☆☆☆☆

案例書。。到底要不要跳HCI這個坑呢，感覺越瞭解越迷。。

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