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发表于2025-01-11
Persuasive Technology pdf epub mobi txt 电子书 下载 2025
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
bjfogg的大作,跳进这个坑,总得读读挖坑人的书。
评分先驱之作 虽然观点简单但考虑时代毕竟已经很不错了 有些还挺有前瞻性…
评分先驱之作 虽然观点简单但考虑时代毕竟已经很不错了 有些还挺有前瞻性…
评分先驱之作 虽然观点简单但考虑时代毕竟已经很不错了 有些还挺有前瞻性…
评分bjfogg的大作,跳进这个坑,总得读读挖坑人的书。
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Persuasive Technology pdf epub mobi txt 电子书 下载 2025