圖書標籤: 管理 清華MBA核心課程 商學院課程 碩士教材 #數據 管理學 王道! 商學
发表于2024-12-26
戰略管理概念與案例 pdf epub mobi txt 電子書 下載 2024
《戰略管理概念與案例》(第10版)在保持原有特色和優勢的同時,比以往版本有更大的調整,以反映近幾年戰略管理理論、研究與實踐的巨大變化。首先,一個全新的綜閤案例Krispy Kreme Dotlghnuts(KKD)代替瞭原來的案例;其次,新的戰略管理研究和實踐,例如産業組織(I/O)模型和先行優勢,以及上百個新的實踐案例被收錄進來;再次,完善瞭全球議題和全球考慮的內容,相比以往有瞭更強的國際化味道。
不知不覺大綠書三件套竟然都讀過瞭,真不可思議。
評分RBV is the combination of SWOT analysis and Porter Five Forces Model. I found the competitive advantage quite useful if a company wants to differentiate itself from its competitors through cost leadership strategy in a focused segmentation
評分RBV is the combination of SWOT analysis and Porter Five Forces Model. I found the competitive advantage quite useful if a company wants to differentiate itself from its competitors through cost leadership strategy in a focused segmentation
評分RBV is the combination of SWOT analysis and Porter Five Forces Model. I found the competitive advantage quite useful if a company wants to differentiate itself from its competitors through cost leadership strategy in a focused segmentation
評分很好的一本教材。還需不斷實踐,纔能內化成能力。
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戰略管理概念與案例 pdf epub mobi txt 電子書 下載 2024