圖書標籤: 心理學 社會心理學 influence 影響力 社會學 心理 管理 原版
发表于2024-05-20
Influence pdf epub mobi txt 電子書 下載 2024
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them. </P>
Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”
Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
如何影響人如何被人影響,心理學理論,結閤大量生活中詳實的例證,不僅觀點好,例子也很好:)
評分英語寫得太繞瞭,好難讀
評分A good story-teller, whereas a tedious textbook
評分這是我的教科書,我愛這門課~!
評分開捲的時候有些功利,讀完覺得是武器。需要一直讀一直練的書。
生活处处有值得思考的地方,也需要去思考。做一个思想独立的人,不落入生活中有心人布下的陷阱。我感觉从与非亲密友好关系的人正面接触那一瞬间开始就应该启动思考的开关。我们并不以过多的心思去估量别人,但请允许我们尽可能地理性。 然而友好亲密的关系也是常常被人利用的...
評分读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...
評分 評分整体框架: 影响力的武器(刺激——触发特征,固定行为模式;捷径——简单原则;认知对比原理):互惠、承诺和一致、社会认同、喜好、权威、稀缺。 互惠:心理基础——负债感、感恩图报。应用:不公平交换,给小换大;“拒绝—退让策略”。案例:商业——免费试用。 承...
評分大部分人看这本书都有捡到武林秘笈的感觉,眼前一片光明,心中一阵清新,脑中想象未来的自己独步于武林,所向披靡,行云流水…… 既然是武林秘笈,自然不能流传他人,心里念着真是他妈好书啊,相见恨晚并暗自庆幸有缘邂逅,然后盘算着此秘笈千万不可发行过多,看到的人越少越...
Influence pdf epub mobi txt 電子書 下載 2024