It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2024

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Paul Arden

Phaidon Press

2003-6-1

128

USD 12.95

Paperback

9780714843377

圖書標籤: 勵誌廣告英文書心理學自我管理 PaulArden 心理廣告

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发表于2024-05-28

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2024

圖書描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載

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用戶評價

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都是些看上去很妙的話

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Easy to read, half an hour, done

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Easy to read, half an hour, done

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竟然很實用

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有種書應該被特殊分類為卡片

讀後感

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现代人忙忙碌碌心情浮躁，很难得会静得下心去读长篇大论。这本书短小精干，刚好符合现代人这种心态的需要。不得不说作者作为资深广告人连写书也深得“client"的心理，不失为一种周到的考虑。边读书边写笔记和随想，一个多小时也读完了，可见这本书有多么精简。没有一句废话。...

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Very thought-provoking need a business card 提问式图片式思维引导式 the vision of where or who you want to be is the greatest asset you have. Do not seek praise, seek critisim. Accentuate the positive eliminate the negative. --- find out what is right n...

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很少看励志书的我，因为kk的推荐死活从图书馆里借到这本书（要知道一本原文书是很贵的，虽然它很薄）。很多很经典的句子，真的令我读后心中一颤。不单单是作为广告人，更多的是作为一个人，一个想成功的人。 “Your vision of where or who you want to be is the greatest a...

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It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

圖書描述

著者簡介

圖書目錄

用戶評價

讀後感

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 電子書下載 2024

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

It's Not How Good You Are, It's How Good You Want to Be epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024