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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书 下载 2025

It's Not How Good You Are, It's How Good You Want to Be
☆☆☆☆☆
简体网页||繁体网页
Paul Arden
Phaidon Press
2003-6-1
128
USD 12.95
Paperback
9780714843377

图书标签: 励志  广告  英文書  心理学  自我管理  PaulArden  心理  廣告   

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发表于2025-02-02

It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

It's Not How Good You Are, It's How Good You Want to Be epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025

It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书 下载 2025


图书描述

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 下载 mobi epub pdf txt 电子书

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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用户评价

评分☆☆☆☆☆

其实不怎么喜欢英文

评分☆☆☆☆☆

总是在challenge现有的认知系统，真是讨厌 <3 而且还有一些关于人性的细节，太赞。I really wanna buy him a beer now.

评分☆☆☆☆☆

Wind zi 送给我的第一本书。适合创意工作者

评分☆☆☆☆☆

字比较少，断断续续看了两个星期就看完了~有些话还挺有意思的，我觉得中文书应该学学人家那种不那么拘泥的排版~

评分☆☆☆☆☆

Wind zi 送给我的第一本书。适合创意工作者

读后感

评分☆☆☆☆☆

Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...  

评分☆☆☆☆☆

读这本书的起因是因为看了龙玺创始人苏秋萍的访问 他说 关于广告的书 他一辈子就只读这本 这本小小书 连想带看 只需要你一个下午茶的时间 前半部分讲做人 后半部分才涉及到一些关于广告creative的事 如果想按照这本书来活的话， 首先，请大声朗诵一遍书名，get到意思了吗？ 其...  

评分☆☆☆☆☆

评分☆☆☆☆☆

在巴厘岛休假，逛书店时无意中看到这本书。 决定买下来只是因为书名。 拆封之后才意识到这本书可能是我之后职业和人生的重要导师。 对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。 当下就决定把它翻译成中文，每字每句的推敲。 ...  

评分☆☆☆☆☆

Don't look for the next opportunity, the one you have in hand is the opportunity. Accentuate the positive, eliminate the negative. Don't put your cleverness in front of the communication. Don't promise what you can't deliver. Know your client's aims. ...  

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It's Not How Good You Are, It's How Good You Want to Be pdf epub mobi txt 电子书 下载 2025

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