It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
具体描述
读后感
现代人忙忙碌碌心情浮躁，很难得会静得下心去读长篇大论。这本书短小精干，刚好符合现代人这种心态的需要。不得不说作者作为资深广告人连写书也深得“client"的心理，不失为一种周到的考虑。 边读书边写笔记和随想，一个多小时也读完了，可见这本书有多么精简。没有一句废话。...
评分刚开始看到这一套书，我本能是拒绝的。这套书的书名、封面，无不渗透出浓浓的鸡汤味。 经典创意三部曲”是欧美创意经典纪念套装，收录了美国传奇广告人乔治·路易斯的《好忠告》、英国创意鬼才保罗·亚顿的《关键不是你现在有多棒，而是你想成为多棒的人》和《无论你在想什么，...
评分在巴厘岛休假，逛书店时无意中看到这本书。 决定买下来只是因为书名。 拆封之后才意识到这本书可能是我之后职业和人生的重要导师。 对于一个广告菜鸟来说，不到一万字的黄金宝典给我点亮一盏明晃晃的指路灯，每句话都直击我心。 当下就决定把它翻译成中文，每字每句的推敲。 ...
评分用户评价
算是励志书，不过很多观点以前都接触过。薄薄的一本册子很有意思就是。
评分竟然很实用
评分总是在challenge现有的认知系统，真是讨厌 <3 而且还有一些关于人性的细节，太赞。I really wanna buy him a beer now.
评分Easy to read, half an hour, done
评分你对自己的定位将决定别人怎么看待你..
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