Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq

Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Eq pdf epub mobi txt 電子書 下載2025

出版者:BoD
作者:Tatiana Soto J.
出品人:
頁數:108
译者:
出版時間:2008-8-8
價格:GBP 42.50
裝幀:Paperback
isbn號碼:9783836658720
叢書系列:
圖書標籤:
  • branding 
  •  
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer and Lux) and the Brand Equity Evaluator model (from BBDO Consulting).

具體描述

讀後感

評分

評分

評分

評分

評分

用戶評價

评分

评分

评分

评分

评分

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有