The Art of Building a Brand pdf epub mobi txt 电子书下载 2024

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Hughes, Jo Alice (EDT)

Aspatore Books

2002-06-15

USD 27.95

Paperback

9781587621222

图书标签: branding

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发表于2024-12-27

The Art of Building a Brand epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Art of Building a Brand pdf epub mobi txt 电子书下载 2024

图书描述

Inside the Minds: The Art of Building a Brand is the most authoritative book ever written on branding, featuring an unprecedented collection of C-Level executives representing leading marketing companies from around the world. These visonaries reveal the secrets behind successful branding - from the earliest stages of establishing a brand and raising it to the next level, to keeping the name fresh and launching it internationally. Other topics highlighted include the everlasting effects of the Internet and technology, guerilla marketing, the critical role of the media, the importance of teamwork and customer feedback and the essential components for the future of branding. A candid look inside the minds of the world's best brand-building visionaries makes for a critical read for every executive, entrepreneur and professional within the marketing world, public relations or advertising industries.

The Art of Building a Brand 下载 mobi epub pdf txt 电子书