New Product Forecasting pdf epub mobi txt 电子书下载 2024

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Kahn, Kenneth B.

M E Sharpe Inc

2006-4

176

$ 56.44

Pap

9780765616104

图书标签: marketing branding and

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发表于2024-05-16

New Product Forecasting epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

New Product Forecasting pdf epub mobi txt 电子书下载 2024

图书描述

Description: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples.

Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning.

Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels.

Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

New Product Forecasting 下载 mobi epub pdf txt 电子书