Film Marketing pdf epub mobi txt 電子書 下載 2024


Film Marketing

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Kerrigan, Finola
2009-11
276
340.00元
9780750686839

圖書標籤: marketing  film  電影  傳播   


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发表于2024-12-25

Film Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Film Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Film Marketing pdf epub mobi txt 電子書 下載 2024



圖書描述

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.

* The only book dedicated to marketing in the rapidly growing film industry, from a marketing perspective

* The first book to include global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong Kong, as well as Hollywood

* The first book to combine theory and practice with a student-friendly use of pedagogy and providing additional lecturer resources, available at www.textbooks.elsevier.com including PowerPoint slides, exercises and further reading

Film Marketing 下載 mobi epub pdf txt 電子書

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圖書目錄


Film Marketing pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
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用戶評價

評分

Very basic information for a good overview on the industry. A few good chapters on the history of cinema and brief introduction to the policy and business models of Nollywood and South Korea film industry. However, there is not a lot of in-depth information about the subject of "Marketing."

評分

為瞭畢業論文看的,寫得好厲害,就是時間有點久遠瞭,20年代剛開始中國對好萊塢來說還不是一塊重要的肥肉,跟我的研究題還是有點點偏。

評分

Very basic information for a good overview on the industry. A few good chapters on the history of cinema and brief introduction to the policy and business models of Nollywood and South Korea film industry. However, there is not a lot of in-depth information about the subject of "Marketing."

評分

Very basic information for a good overview on the industry. A few good chapters on the history of cinema and brief introduction to the policy and business models of Nollywood and South Korea film industry. However, there is not a lot of in-depth information about the subject of "Marketing."

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Film Marketing pdf epub mobi txt 電子書 下載 2024


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