Different pdf epub mobi txt 電子書 下載 2024


Different

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Youngme Moon
Crown Business
2010-4-6
288
USD 26.00
Hardcover
9780307460851

圖書標籤: 思維  商業  商業模式  市場營銷  創新  經濟  Innovation  戰略   


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发表于2024-12-23

Different epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Different epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Different pdf epub mobi txt 電子書 下載 2024



圖書描述

Review

“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review

Product Description

Why trying to be the best … competing like crazy … makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.

Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.

If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”

These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”

Different 下載 mobi epub pdf txt 電子書

著者簡介

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.


圖書目錄


Different pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

明明是經營學的書,卻讀齣瞭從自己齣發的味道。比方說,如何實現差彆化,不是通過競爭,而是如何跳齣競爭的論述。很有滋味。我禁不住想到演講,這個讓我長久以來競爭不息的主題。但是,競爭的意義呢?居然似乎是——我被異質同質化瞭麼?同時,試迴想,我18年來隻為一個人的演講拼命鼓掌到手紅。那是怎樣的演講,怎樣的飛揚和跋扈。我並沒有在夢鄉,讓一行行詩顯得榮耀。但在親眼目睹那種自信,充盈和英姿風發的時候,我認為那就是演講舞颱上完全的脫卻。我應當始終記著我在朝著這個目標前進,靠近。有一天我會做得更棒。我一定可以。

評分

提齣瞭很好的企業和産品定位思路,具體方式還需要更多深入的思考。

評分

Idealism.

評分

非常喜歡書裏的概念,因為我自己本身非常不喜歡“因循守舊”。另外說一句,中譯本可以說是故意背離瞭(everything against)原作者的寫作意圖,做翻譯做到這個地步真是太瞭不起瞭...

評分

說實話,啓發確實是有,但是作者閑話傢常的寫法有時真讓人搞不懂到底要說啥,而且,畢竟是哈佛大學的老師,用的jargon特彆多,讀起來稍微有些吃力。

讀後感

評分

编者在前言里说到:穆恩似乎很清楚,学者常常通过两种方法增进人们对事物的理解。第一是把核心部分提取出来,二是依靠意外的信息源,对复杂的现象进行全新的阐释。就我而言,更习惯化繁为简,因此就把全书最核心的道理简要讲诉吧。 正如穆恩在书中所言,市场营销是组织...  

評分

这本书在两天内读完。 亚马逊页面上评价差距很大,有人评五星,有人评一星。还留下“洛里啰嗦一个意思反复说不值这个钱”之类的抱怨。 恰巧手边有一本朋友的书。刚翻到第一章前10页,就立马在亚马逊上下了单。这么好的宝贝对于某些人却是垃圾,果然佛见佛,魔见魔。 在这本...  

評分

首先我很喜欢它的封面,很明艳的黄色,看着就很舒服。 作者认为在日益激烈的竞争中,企业很容易会趋于一致性,譬如沃尔沃和奥迪,以前沃尔沃以安全性著称,而奥迪以漂亮的外形著称,而通过用户的反馈,沃尔沃用户抱怨不够漂亮,奥迪用户抱怨安全性差,于是沃尔沃开始追求外形...  

評分

評分

我们总是希望在知识型书籍中获得某种概括性的核心理念,作者则向我们展现了另一种解读的方式。关键词:逆向品牌、超越领域品牌、敌意品牌,稀少、大差异、人性化。看,我又开始概括了~ 喜欢"作者以<猎人与啄木鸟>的故事比喻自己做学问"的态度。"重要的不是你看到的风景,而...  

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