NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a text only version – ISBN: 9780470747100

羅伯特·M·格蘭特是喬治敦大學（Georgetown University）的管理學教授，倫敦城市大學（City University）的客座教授。他是《戰略管理期刊》（Strategic Management Journal）和《長期規劃期刊》（Long Range Planning）編輯委員會成員。他的商業經曆包括生産豬肉餡餅（卡夫食品公司）和翻新輪胎（凡世通公司）以及嚮美國運通、ENI和其他公司提供戰略谘詢。