Excellence in Public Relations and Communication Management (Communication Textbook Series) pdf epub mobi txt 电子书下载 2024

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Grunig; Grunig, James E.;

Lawrence Erlbaum

1992-05-01

664

USD 85.00

Paperback

9780805802276

图书标签: PR 广告 PA English

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发表于2024-11-28

Excellence in Public Relations and Communication Management (Communication Textbook Series) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Excellence in Public Relations and Communication Management (Communication Textbook Series) pdf epub mobi txt 电子书下载 2024

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This work is a direct result of the "excellence project" - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Excellence in Public Relations and Communication Management (Communication Textbook Series) 下载 mobi epub pdf txt 电子书