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Chip Heath
Crown Business
2010-2-16
305
USD 28.00
Hardcover
9780385528757

图书标签: 心理学  思维  管理  change  组织变革  改变  心理  创新   


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发表于2024-11-21

Switch epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Switch epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Switch pdf epub mobi txt 电子书 下载 2024



图书描述

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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著者简介

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…


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Switch pdf epub mobi txt 电子书 下载
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用户评价

评分

中肯在理,就不执着于论证漏洞了。实践个先

评分

The authors’ omnipotent solution for any necessary change is switch-like simple: direct the rider-our rationality, motivate the elephant-our emotion, and shape the path-enabling conditions. Just like what we see in the film Avatar, we will be able to accompolish wildest aspirations when we connect our analytical brain with the flying dragon, neurol

评分

GR 4.01 (10000) What looks like a people problem is often a situation problem: Direct the rider, Motivate the elephant, Shape the path

评分

像 Predictably Irrational 这类的书都只是“发现”人类行为中的一些“有趣现象”,而这本书则更进一步,讲究的是怎么应用。这本跟哥俩上一本,Made to Stick,一样好。我看完之后的一个突出感受是中国的改革过程中其实也使用了一些书里提到的手段,很遗憾此书只字未提中国。美中不足,这些“改变”都不涉及对利益集团的伤害。

评分

great book about change

读后感

评分

本书是《象与骑象人》的姊妹篇,如果《象与骑象人》比作是《异类》的话,那本书就相当于《一万小时天才理论》+《哪来的天才?》了。本书在个人管理乃至公司管理都提供了一些建设性的解决方案。只有知人性(大象的脾性),才能更好的善任。 =================================...  

评分

《瞬变》是我新读书方法开始的第一本书,之前只记录要点,从本书开始记录案例,即能对书加深理角,也方便之后回忆及讲课分享用。 看清问题根本所在才是解决的真正前提。 2009年至2014年都在做管理咨询,就是推动企业变革服务,五年中我看过太多变革之得法的事实,也曾做过比较...  

评分

本书是《象与骑象人》的姊妹篇,如果《象与骑象人》比作是《异类》的话,那本书就相当于《一万小时天才理论》+《哪来的天才?》了。本书在个人管理乃至公司管理都提供了一些建设性的解决方案。只有知人性(大象的脾性),才能更好的善任。 =================================...  

评分

1 「汇报自己的跑步“成果”。」 我从3月6日开始跑步,跑了15次,每次跑45分钟; 从4月1日开始调整为每次跑1个小时,截至今天总共跑了36次。 别人跑步是“长跑”,还有一部分人是“慢跑”,而我是名副其实的“慢慢跑”。 有多慢呢? 发挥好的时候每小时5.5公里,正常水平是每小...  

评分

《瞬变》是我新读书方法开始的第一本书,之前只记录要点,从本书开始记录案例,即能对书加深理角,也方便之后回忆及讲课分享用。 看清问题根本所在才是解决的真正前提。 2009年至2014年都在做管理咨询,就是推动企业变革服务,五年中我看过太多变革之得法的事实,也曾做过比较...  

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