Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
具体描述
作者简介
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…
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读后感
《瞬变》是我新读书方法开始的第一本书，之前只记录要点，从本书开始记录案例，即能对书加深理角，也方便之后回忆及讲课分享用。 看清问题根本所在才是解决的真正前提。 2009年至2014年都在做管理咨询，就是推动企业变革服务，五年中我看过太多变革之得法的事实，也曾做过比较...
评分 评分本书的理论依据： "The Happiness Hypothesis",用Elephant/Rider来比喻人思维的两种模式（感性思维/理性思维），与Thinking, Fast and Slow中的分类一致。 行动指南： Direct the Rider 1. Follow the bright sports. - Investigate what's working and clone it. 2. Script t...
评分 评分1 「汇报自己的跑步“成果”。」 我从3月6日开始跑步，跑了15次，每次跑45分钟； 从4月1日开始调整为每次跑1个小时，截至今天总共跑了36次。 别人跑步是“长跑”，还有一部分人是“慢跑”，而我是名副其实的“慢慢跑”。 有多慢呢？ 发挥好的时候每小时5.5公里，正常水平是每小...
用户评价
Packed with real-life examples. Interesting theorization of how to initiate a change.
评分有理论，有行动指南。从3个类别，6个方面分析如何改变组织。
评分有理论，有行动指南。从3个类别，6个方面分析如何改变组织。
评分: B844/H437
评分以科学的方法进行改变。无论是公司，组织还是自己。以万变应万变。
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