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Chip Heath
Crown Business
2010-2-16
305
USD 28.00
Hardcover
9780385528757

图书标签: 心理学  思维  管理  change  组织变革  改变  心理  创新   


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发表于2024-11-05

Switch epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Switch epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Switch pdf epub mobi txt 电子书 下载 2024



图书描述

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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著者简介

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…


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用户评价

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等待中文版

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强烈推荐,非小说类经典。How to Change Things When Change Is Hard

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有理论,有行动指南。从3个类别,6个方面分析如何改变组织。

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: B844/H437

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读书笔记完成。

读后感

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一年前,当美国总统奥巴马在国会山广场上高呼“We need change(我们需要改变)!”时,或许没有多少人真正能够认识到,这场变革的方向何在,其间的难度又有多大。 同样,在商业社会中,变革的呼声不绝于耳,但是,真正能够顺利启动变革项目,并取得成功的变革却寥寥可数。为什...  

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《瞬变》是我新读书方法开始的第一本书,之前只记录要点,从本书开始记录案例,即能对书加深理角,也方便之后回忆及讲课分享用。 看清问题根本所在才是解决的真正前提。 2009年至2014年都在做管理咨询,就是推动企业变革服务,五年中我看过太多变革之得法的事实,也曾做过比较...  

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