Consumer Evolution pdf epub mobi txt 电子书 下载 2024


Consumer Evolution

简体网页||繁体网页
Charles Grantham
Wiley
2002-9-13
256
USD 44.95
Hardcover
9780471216766

图书标签: 自我提高  市场营销  sociology  soc  economics  econ  consumer  business   


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发表于2024-12-25

Consumer Evolution epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Consumer Evolution epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Consumer Evolution pdf epub mobi txt 电子书 下载 2024



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Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

Consumer Evolution 下载 mobi epub pdf txt 电子书

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