Principles of Advertising pdf epub mobi txt 電子書 下載 2024


Principles of Advertising

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Lee, Monle/ Johnson, Carla
Haworth Pr Inc
2005-8
371
$ 146.90
HRD
9780789022998

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发表于2024-11-09

Principles of Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Principles of Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Principles of Advertising pdf epub mobi txt 電子書 下載 2024



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"A complete and well-organized textbook on advertising"--"Educational Book Review"Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of "CHOICE" magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more.Principles of Advertising: A Global Perspective, Second Edition equips instructors--and their students--with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University's Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring "Global Perspectives," "Ethics Tracks," and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson "exposed" pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.

Principles of Advertising 下載 mobi epub pdf txt 電子書

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Principles of Advertising pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
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