Handbook of Product Placement in the Mass Media pdf epub mobi txt 電子書 下載 2024


Handbook of Product Placement in the Mass Media

簡體網頁||繁體網頁
Galician, Mary-Lou 編
Haworth Pr Inc
2004-5
250
$ 67.74
Pap
9780789025357

圖書標籤:  


喜歡 Handbook of Product Placement in the Mass Media 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-10

Handbook of Product Placement in the Mass Media epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Handbook of Product Placement in the Mass Media epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Handbook of Product Placement in the Mass Media pdf epub mobi txt 電子書 下載 2024



圖書描述

This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties who address placement in terms of historical context, Hollywood, brand synergy and brand identity and legal/ethical issues. The Handbook of Product Placement in the Mass Media also explores fascinating case studies focusing on product placement in movie and television programmes, in books and as a marketing technique for medical products - plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise 'realistic' films. With the major film and television studios' increasing reliance on corporate sponsorship, this title is inavaluable for those who wish to study the balance between commerce and culture, or for students or practitioners involved in media marketing.

Handbook of Product Placement in the Mass Media 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Handbook of Product Placement in the Mass Media pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Handbook of Product Placement in the Mass Media pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有