Handbook of Product Placement in the Mass Media pdf epub mobi txt 电子书下载 2024

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Galician, Mary-Lou 编

Haworth Pr Inc

2004-5

250

$ 67.74

Pap

9780789025357

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发表于2024-11-25

Handbook of Product Placement in the Mass Media epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Handbook of Product Placement in the Mass Media pdf epub mobi txt 电子书下载 2024

图书描述

This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties who address placement in terms of historical context, Hollywood, brand synergy and brand identity and legal/ethical issues. The Handbook of Product Placement in the Mass Media also explores fascinating case studies focusing on product placement in movie and television programmes, in books and as a marketing technique for medical products - plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise 'realistic' films. With the major film and television studios' increasing reliance on corporate sponsorship, this title is inavaluable for those who wish to study the balance between commerce and culture, or for students or practitioners involved in media marketing.

Handbook of Product Placement in the Mass Media 下载 mobi epub pdf txt 电子书