Happy Money pdf epub mobi txt 电子书 下载 2024


Happy Money

简体网页||繁体网页
Elizabeth Dunn
Simon & Schuster
2014-5-20
224
USD 15.00
Paperback
9781451665079

图书标签: 英文原版  经济学  管理  社会学  消费心理学  技术  成长  思维   


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发表于2024-11-14

Happy Money epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Happy Money epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Happy Money pdf epub mobi txt 电子书 下载 2024



图书描述

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 下载 mobi epub pdf txt 电子书

著者简介

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”


图书目录


Happy Money pdf epub mobi txt 电子书 下载
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用户评价

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我爱钱 有钱使我快乐 = =

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我爱钱 有钱使我快乐 = =

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我爱钱 有钱使我快乐 = =

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我爱钱 有钱使我快乐 = =

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我爱钱 有钱使我快乐 = =

读后感

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这本比较简单易懂,才一百来页,不过写的挺好,既然钱要花,怎么花的更开心更值得还是要知道的。 1)列举的几种花销方式: 1. 花钱买体验 2. 当成一种享受 3. 买时间 4. 先付款,后消费 5. 投资他人 A体验:可以回忆,比如旅游 研究表明,体验比部分实物能带来更多的幸福感...  

评分

作者通过对消费科学的研究,提出了5个聪明花钱的核心原则,如果你遵循的话,钱将会买到更多幸福。这五个原则分别是: ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。 花钱买体验 购物带来的幸福感远不够体验带来的幸福...  

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本来抱着看鸡汤的心态去看了,没想到还是本算严谨的学术文,后面给出了参考文献。那我也只能抱着严谨的态度去评价了。 可能毕竟也只是入门学术文啊,作者并没有给出幸福感比对的具体方法和算法,其次,作者的实验调查对象来说也没有明确的给出年龄和收入分布。 还有个比较大的...

评分

这本比较简单易懂,才一百来页,不过写的挺好,既然钱要花,怎么花的更开心更值得还是要知道的。 1)列举的几种花销方式: 1. 花钱买体验 2. 当成一种享受 3. 买时间 4. 先付款,后消费 5. 投资他人 A体验:可以回忆,比如旅游 研究表明,体验比部分实物能带来更多的幸福感...  

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