圖書標籤: 傳記 英文原版 商業 人物傳記 nike 創業 耐剋 美國
发表于2024-09-21
Shoe Dog pdf epub mobi txt 電子書 下載 2024
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
看傳記感受他人的精神麵貌,彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分good.
評分看巴菲特 2016 年的 Annual Letter to Berkshire Hathaway Shareholders,末尾力薦瞭這本 Shoe Dog。讀下來,創業初期欺騙日本公司的行為,麵臨各種問題時的糾結無助,甚至泡自己老婆的過程,都寫地很清楚。少見的感覺誠懇的自傳。
評分http://audioc.at/shoe-dog/
評分Audio 聽瞭三個月纔聽完。故事好,寫得也好。
对于一个跑者来说,耐克的鞋可能比不上亚瑟士、NewBalance,甚至不一定比阿迪好,但你一定至少穿过一次。 对于一个投资者而言,耐克作为全球第一运动品牌,是一只不折不扣的大牛股,又处在比较容易理解的消费行业,研究好它的历史对你的投资一定会有帮助。(1979~1999年,耐克...
評分 評分懦夫从不启程,弱者死于路中,只剩我们前行 2020年的第二本书,给了曾经在2019年就已经放到kindle里的这本《鞋狗》,听着久石让的Summer来回顾Phil Knight书写的历史。 打破陈规者,人恒敬之 这本书推荐阅读,一者买了这些耐克鞋,耐克的衣服,读读这本书,也算是给自己一个交...
Shoe Dog pdf epub mobi txt 電子書 下載 2024