Shoe Dog pdf epub mobi txt 电子书下载 2024

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Phil Knight

Scribner

2016-4-26

400

USD 29.00

Hardcover

9781501135910

图书标签: 传记英文原版商业人物传记 nike 创业耐克美国

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发表于2024-04-28

Shoe Dog epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Shoe Dog pdf epub mobi txt 电子书下载 2024

图书描述

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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著者简介

One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.

图书目录

Shoe Dog pdf epub mobi txt 电子书下载

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用户评价

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以前一直都知道创业不简单。但是读完这本书之后你才真正明白创业为什么不简单。

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自认为是体育迷，我一直以为阿迪达斯比耐克更牛一些，可能因为小时候是足球迷，三叶草在足球领域太强势了。认识NIKE是中学时代，一方面是NBA，一方面是美国霹雳舞文化，所以，我一直以为Nike是个文化品牌。这本书告诉我，Nike起家时，就是货真价值的专业体育运动装备。截止书中的数据，大概2007年，Nike的销售是160亿美金，阿迪达斯是100亿（用作者的原话，Who is counting？）

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http://audioc.at/shoe-dog/

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好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人打官司时候，Phil每天给儿子讲完bed time story，他会坐回到客厅的recliner上，给曾经并不亲近的老爸打电话讨论案件，time for his own bed time story. 最后一章写身边人的离去和bucket list，我又俗套地一边听着一边哭了。好真诚的一个人。

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印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。