Decoding Advertisements pdf epub mobi txt 電子書 下載 2024


Decoding Advertisements

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Judith Williamson
Marion Boyars Publishers Ltd
1994-03-01
180
USD 14.95
Paperback
9780714526157

圖書標籤: 傳播學  文化研究  advertising  廣告  semiotics  media  社會學  Culture   


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发表于2024-11-05

Decoding Advertisements epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Decoding Advertisements epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Decoding Advertisements pdf epub mobi txt 電子書 下載 2024



圖書描述

A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions "seem" necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. "Decoding Advertisements" is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are "Consuming Passions: the Dynamics of Popular Culture" and "Deadline at Dawn: Film Criticism 1980-1990."

Decoding Advertisements 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Decoding Advertisements pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

每次被文中的話擊中都會忍不住笑齣來。用例很老,但現在仍值得藉鑒的論點很多。將廣告一層一層剖開,分析得很細很淺顯,讀起來不費腦,看得很飽很幸福。

評分

過於細分過於學術

評分

廣告意識形態碎碎念,充滿inspiration但看完之後又覺得沒得到想象中那麼多的乾貨。一句話來迴說。符號學研究好像都這樣。一句話說一本書。

評分

淺顯易懂。隻是例子比較老瞭。 作為廣告以及符號學的入門是非常好的書。

評分

廣告意識形態碎碎念,充滿inspiration但看完之後又覺得沒得到想象中那麼多的乾貨。一句話來迴說。符號學研究好像都這樣。一句話說一本書。

讀後感

評分

評分

評分

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Decoding Advertisements pdf epub mobi txt 電子書 下載 2024


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