The Employer Brand pdf epub mobi txt 电子书下载 2024

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BARROW

John Wiley*

2005-11

214

433.47元

HRD

9780470012734

图书标签: 雇主品牌 hr 管理 marketing

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发表于2024-05-19

The Employer Brand epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Employer Brand pdf epub mobi txt 电子书下载 2024

图书描述

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.

The Employer Brand 下载 mobi epub pdf txt 电子书