Life After the 30-Second Spot pdf epub mobi txt 电子书下载 2024

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Joseph Jaffe

Wiley

2005-05-25

284

USD 29.95

Hardcover

9780471718376

图书标签: 广告 marketing

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发表于2024-12-28

Life After the 30-Second Spot epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Life After the 30-Second Spot pdf epub mobi txt 电子书下载 2024

图书描述

The old media strategies advertisers used for decades no longer work. Here's what does Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Life After the 30-Second Spot 下载 mobi epub pdf txt 电子书