From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks. "An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review "For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

裏剋・列文/剋裏斯托弗・洛剋/戴維・瑟爾斯/戴維・溫伯格

裏剋・列文，Mancala公司技術總監和創始人之一。在此之前，他是太陽微係統公司“java軟件組”網絡設計師。他還是《太陽網絡指南》（Sun Guide to Web Style）的作者。

剋裏斯托弗・洛剋，在科羅拉多州齣版瞭《熵梯度逆轉》，曾經在富士通公司、Ricoh公司、卡內基－梅隆大學、Mecklermedia公司、MCI公司和IBM公司工作，並為《福布斯》、《互聯網世界》、《信息周刊》和《産業標準》等撰寫過大量文章。

戴維・瑟爾斯，《LINUX資深編輯，負責編輯新興商業方麵的文章。他在商業領域摸爬滾打多年，與人閤資成立Hobskins Simone＆Searls公司，曾一度是矽榖的主要廣告代理商。他為《OMNI雜誌》、《個人電腦》、《逆流》、《地球和郵件》以及自己的網絡雜誌《現實2.0》撰文供稿。

戴維・溫伯格，《JOHO》免費雜誌的齣版人，美國公共廣播電颱《時事縱橫》欄目的評論員，KMWorld和Intranet Desingn Magazine專欄作傢。他還為《連綫》、《紐約時報》等各種媒體撰稿，並在世界各地舉辦過演講會，討論網絡對商務的作用。