圖書標籤: 經濟學 心理學 理財 心理 經濟 psychology Happiness happiness
发表于2024-12-27
Happy Money pdf epub mobi txt 電子書 下載 2024
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Psych1103
評分5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分老闆藉我讀的= = 有些意思
評分Travel, treat yourself, Uber, Pre-order, and Kickstarter.
評分噴瞭,五個道理港瞭一本書。當作者擺齣富人未必幸福過窮人這一結論的時候,以及末尾處作者說哎呀政府可以提高一下煙草稅來保障人們健康辣!我的內心是崩潰的……
作者通过对消费科学的研究,提出了5个聪明花钱的核心原则,如果你遵循的话,钱将会买到更多幸福。这五个原则分别是: ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。 花钱买体验 购物带来的幸福感远不够体验带来的幸福...
評分正常情况下《花钱带的幸福感》这种体量和深度的书,俺最多读一天,但本书我用早晚的零碎时间读了1周,原因在于边读边想。虽然书的内容和质量一般,但由本书引发的思考确实给我带来不少启示。冲着这一点儿,钱没浪费。 首先是要竖立一个正常的金钱观。我们即不是金钱的努力,金...
評分 評分 評分作者通过对消费科学的研究,提出了5个聪明花钱的核心原则,如果你遵循的话,钱将会买到更多幸福。这五个原则分别是: ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。 花钱买体验 购物带来的幸福感远不够体验带来的幸福...
Happy Money pdf epub mobi txt 電子書 下載 2024