Happy Money pdf epub mobi txt 電子書 下載 2024


Happy Money

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Elizabeth Dunn
Simon & Schuster
2013-5-14
224
USD 28.25
Hardcover
9781451665062

圖書標籤: 經濟學  心理學  理財  心理  經濟  psychology  Happiness  happiness   


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发表于2024-11-22

Happy Money epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Happy Money epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Happy Money pdf epub mobi txt 電子書 下載 2024



圖書描述

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 下載 mobi epub pdf txt 電子書

著者簡介

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”


圖書目錄


Happy Money pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

Psych1103

評分

值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機,錢不夠花,同時又要探索自己客戶的需求的時候,這部書的價值尤其重要!

評分

5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.

評分

幾句話說明白瞭的事情能賣齣一本書來絮絮叨叨。。。

評分

值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機,錢不夠花,同時又要探索自己客戶的需求的時候,這部書的價值尤其重要!

讀後感

評分

无论你是花2美元还是花20万美元去体验(而不是购物),都不会让你日后感到后悔。 当人们不那么在意金钱,而更在意时间时,他们就成了幸福专家,专挑能够让他们感到幸福的事情去做。 时间充裕与否是评判工作和生活满意度的一项重要指标。 因为延迟消费可以让消费者在期待时获得...  

評分

昨晚看完了这本书,有点意思。 这本书讲了几个有趣的观点,但有些观点在你眼里不一定正确——不过这个世界本来也没有绝对正确的观点——所以我用自己的理解去阐述下这些观点,你看完这篇之后就不用花费时间去读这本书了。 第一个观点,把钱用在体验上,远比把钱用在实物上更...  

評分

做为一个没钱的守财奴太久,已经不知道如何去用钱让自己感到幸福了。钱如果不运用,它只是账户上的一个数字而已。我太缺少花大钱花好钱的经验了。以前一直是想着如何能最高效的花钱,不买多余的、重复的东西。但任何事物的效率都是不能无限制提升的。当效率无法提升时,就要找...  

評分

花钱带来的幸福感 Happy Money. The Science of Smarter Spending 目标: Final objective: Happiness Objective: 我们的目标是让每1美元都带给你最大的幸福 Happy Money五原则 (应用的原则越多,越幸福) 1.花钱买体验 2.当成一种享受 3.买时间 4.先付款,后...  

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