Building Successful Online Communities pdf epub mobi txt 电子书 下载 2024


Building Successful Online Communities

简体网页||繁体网页
Robert E Kraut
The MIT Press
2012-3-23
328
USD 35
Hardcover
9780262016575

图书标签: 心理学  网络社区  OnlineCommunities  social  设计  sns  computing     


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发表于2024-11-23

Building Successful Online Communities epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Building Successful Online Communities epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Building Successful Online Communities pdf epub mobi txt 电子书 下载 2024



图书描述

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The social sciences can tell us much about how to make online communities thrive, offering theories of individual motivation and human behavior that, properly interpreted, can inform particular design choices for online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.The book focuses on five high-level design challenges: starting a new community, attracting new members, encouraging commitment, encouraging contribution, and regulating misbehavior and conflict. By organizing their presentation around these fundamental design features, the authors encourage practitioners to consider alternatives rather than simply adapting a feature seen on other sites.

Building Successful Online Communities 下载 mobi epub pdf txt 电子书

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Building Successful Online Communities pdf epub mobi txt 电子书 下载
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用户评价

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很实诚的一本书

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上Social Web课的时候看过其中的几章。挺不错的一本书,不仅包含了许多心理学与社会学的理论作为基础,也有许多最新的近年来关于各种流行网站,WOW等社区的分析研究。结论很有依据。

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实用,有料。不做这方面东西,就skim了一下。不过感觉没有太多本质和意义层面上的东西。

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实用,有料。不做这方面东西,就skim了一下。不过感觉没有太多本质和意义层面上的东西。

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motivation, commitment, norms/regulation. social psychology and organizational sociology.

读后感

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Building Successful Online Communities pdf epub mobi txt 电子书 下载 2024


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