Corporate Reputation and Competitiveness pdf epub mobi txt 电子书下载 2024

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Rosa Chun

Routledge

2002-10-3

288

GBP 46.99

Hardcover

9780415287432

图书标签: 英文原版商业企业传播 sns MKT

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发表于2024-12-28

Corporate Reputation and Competitiveness epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Corporate Reputation and Competitiveness pdf epub mobi txt 电子书下载 2024

图书描述

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Corporate Reputation and Competitiveness 下载 mobi epub pdf txt 电子书