Do You Matter? pdf epub mobi txt 电子书 下载 2024


Do You Matter?

简体网页||繁体网页
Robert Brunner
FT Press
2008-8-12
256
GBP 17.99
Paperback
9780137065066

图书标签: Design  用户体验  设计  苹果  UserExperienceSupplyChain  4   


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发表于2024-11-21

Do You Matter? epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Do You Matter? epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Do You Matter? pdf epub mobi txt 电子书 下载 2024



图书描述

"Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Do You Matter? 下载 mobi epub pdf txt 电子书

著者简介

罗伯特·布伦纳 Robert Brunner,作为工业设计师,罗伯特·布伦纳是高科技领域的标志性人物。他曾为苹果公司的首席设计师,苹果工业设计部门的创立者。他在苹果公司担任工业设计主管时,他创立了工业设计小组 Industrial Design Group,开发了世 界上第一款平板电脑苹果Newton,以及奠定了如今笔记本电脑标准 PowerBook。同时,他还是 Mac 电脑,即 iMac 的前身的发明者。之后,他又设计了第一款 Kindle。


图书目录


Do You Matter? pdf epub mobi txt 电子书 下载
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用户评价

评分

思路行文都可以。。。实例太少。。。

评分

Make people feel your product behind the entity.

评分

Make people feel your product behind the entity.

评分

Make people feel your product behind the entity.

评分

Make people feel your product behind the entity.

读后感

评分

原本以为是一本讲图文设计或者说是工业设计的书。作者顶着苹果公司首席设计师的光环出书,不免令人心之向往。再加上雷军推荐(话说现在雷布斯真的是到处荐书),顿时感觉应该是一本高价值读物。直到阅读当下,才感觉内容大半是空洞和套话,几次想作罢,但还是硬着头皮读完了。 ...  

评分

《至关重要的设计》是今年备受推崇的一本新书,作者是曾担任苹果首席设计师的罗伯特·布伦纳。他创作的《至关重要的设计》一书,旨在打通设计与体验的联系,进而让企业与客户建立了共赢的价值关系。 在温饱尚未解决的年代,人们关心的如何解决温饱问题,对于已有产品的选择十...  

评分

《至关重要的设计》是今年备受推崇的一本新书,作者是曾担任苹果首席设计师的罗伯特·布伦纳。他创作的《至关重要的设计》一书,旨在打通设计与体验的联系,进而让企业与客户建立了共赢的价值关系。 在温饱尚未解决的年代,人们关心的如何解决温饱问题,对于已有产品的选择十...  

评分

《至关重要的设计》由前苹果首席设计师罗伯特·布伦纳、斯图尔特·埃默里和拉斯·霍尔共同撰写。虽然看到书的封面时,一度不能理解为何大谈设计至关重要的书封面却设计的这般惨不忍睹?但翻过封面,便瞬间有了柳暗花明的感觉。内容好坏暂且不说,单是内页的纸张、排版、字体的...  

评分

首先,这个人在国外以前就一直被吐槽,没设计出什么好的东西,比如Newton,比如Kindle 1代。 国外早就质问过为什么Kindle 1那么难看。链接如下: http://venturebeat.com/2011/09/30/kindle-blackberry-influence/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%...  

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