Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼，是老師和學生課堂之外網絡互動及交流的平颱，個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
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目前看過Envrionment和Research兩個部分，非常喜歡。是行文思路十分清晰，可以讓人手不釋捲的作品
评分I read this book ten years ago. It is not a basic knowledge book of marketing 123, but an unforgetten memory for me in 2000. I looked it day and night and made up mind to be a real professional. Days are gone and i am chasing another goal in my life. Every time i open this book and i can't help thinking about the memory.
评分教科書
评分text book. good fundamental book.The prof sucks so that I have to read text book, worth it though.
评分每次讀都有點收獲，雖然厚，但是這書從上學那會就學，讀起來很快，建議幾年翻上一遍。
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