Principles of Marketing pdf epub mobi txt 电子书下载 2025

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Philip Kotler

Prentice Hall

2011-2-6

744

USD 241.73

Hardcover

9780132167123

图书标签: Marketing 菲利普·科特勒市场营销经济教材 MKT 营销英文原版

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发表于2025-04-16

Principles of Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

Principles of Marketing pdf epub mobi txt 电子书下载 2025

图书描述

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Principles of Marketing 下载 mobi epub pdf txt 电子书

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Principles of Marketing pdf epub mobi txt 电子书下载

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用户评价

评分☆☆☆☆☆

废话好多啊。。。

评分☆☆☆☆☆

I read this book ten years ago. It is not a basic knowledge book of marketing 123, but an unforgetten memory for me in 2000. I looked it day and night and made up mind to be a real professional. Days are gone and i am chasing another goal in my life. Every time i open this book and i can't help thinking about the memory.

评分☆☆☆☆☆

text book. good fundamental book.The prof sucks so that I have to read text book, worth it though.

评分☆☆☆☆☆

the third marketing course since undergrad. how lovely!

评分☆☆☆☆☆

核心是唯客户论，理论跟实际有点差别，另外案例怎么看着都像软广告呢