圖書標籤: 心理學 遊戲 遊戲設計 games 心理與行為 社會網絡分析 互聯網 Jane_McGonigal
发表于2025-03-15
Reality Is Broken pdf epub mobi txt 電子書 下載 2025
Visionary game designer Jane McGonigal reveals how we can harness the power of games to solve real-world problems and boost global happiness.
More than 174 million Americans are gamers, and the average young person in the United States will spend ten thousand hours gaming by the age of twenty-one. According to world-renowned game designer Jane McGonigal, the reason for this mass exodus to virtual worlds is that videogames are increasingly fulfilling genuine human needs. In this groundbreaking exploration of the power and future of gaming, McGonigal reveals how we can use the lessons of game design to fix what is wrong with the real world.
Drawing on positive psychology, cognitive science, and sociology, Reality Is Broken uncovers how game designers have hit on core truths about what makes us happy and utilized these discoveriesto astonishing effect in virtual environments. Videogames consistently provide the exhilarating rewards, stimulating challenges, and epic victories that are so often lacking in the real world. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? Her research suggests that gamers are expert problem solvers and collaborators because they regularly cooperate with other players to overcome daunting virtual challenges, and she helped pioneer a fast-growing genre of games that aims to turn gameplay to socially positive ends.
In Reality Is Broken , she reveals how these new alternate reality games are already improving the quality of our daily lives, fighting social problems such as depression and obesity, and addressing vital twenty-first-century challenges-and she forecasts the thrilling possibilities that lie ahead. She introduces us to games like World Without Oil, a simulation designed to brainstorm-and therefore avert- the challenges of a worldwide oil shortage, and Evoke, a game commissioned by the World Bank Institute that sends players on missions to address issues from poverty to climate change.
McGonigal persuasively argues that those who continue to dismiss games will be at a major disadvantage in the coming years. Gamers, on the other hand, will be able to leverage the collaborative and motivational power of games in their own lives, communities, and businesses. Written for gamers and nongamers alike, Reality Is Broken shows us that the future will belong to those who can understand, design, and play games.
Jane McGonigal is the director of game research and development at the Institute for the Future. Her work has been featured in The Economist, Wired, and The New York Times; and on MTV, CNN, and NPR. In 2009, BusinessWeek called her one of the ten most important innovators to watch. She has given keynote addresses at TED, South by Southwest Interactive, and the Game Developers Conference and was a featured speaker at The New Yorker Conference.
改變瞭我對一個熟視無睹的行業的看法,每一個案例都讓人耳目一新,對在SNS裏如何engage消費者非常有啓發。豆瓣上評瞭3星的人,要不就沒有看完,要不就沒有真正理解作者的意思。在TED上麵也可以找到她的ted talk,有興趣的同學可以先看看。
評分superb
評分大大地震動瞭我的思想,指齣一個我熟視無睹的方嚮。如果實驗成功,我來寫一篇書評。
評分superb
評分換個角度看待,參與這個世界。
近日,我花了一周的时间读了这本名为《游戏改变世界 游戏化如何让现实变得更美好》的书,这是由一位美国游戏策划者所写的书籍。其实它的英语书名除了“Why games make us better and how they can change the world”外,还有一行大字:“Reality is Broken”——现实已破...
評分翻阅着这本《游戏改变世界》,诚惶诚恐,我觉得这本书在对我的启发上完全可以媲美甚至超越六月份读过的《暗时间》,有点兴奋,再早点遇到这本书就好了。 其实我自己就是作者描述的这一类人,如今刚满二十岁不久的我,自2004年接触第一款游戏《热血传奇》以来,在游戏中至少已...
評分是从新周刊的封面游戏特辑杂志中知道这本书的,对我启示很大。作为一名从小玩到大的游戏玩家,多年来,在从沉浸的游戏中浮出来面对现实时,总会有一种无力感。我们在游戏中激情、专注、不畏艰难的那股劲,在回到现实后,总是很难延续。原因为何,本书中皆有详细的阐述——因现...
評分书中提到了关于游戏正面评价的3个案例, 耐克公司利用游戏帮助人们健身,英国《卫报》从维基解密上挖掘新闻线索,美国利用游戏来激励孩子。 Nike to encourage people to get fit, by the Guardian newspaper to enlist the help of its readers in digging through the WikiLe...
評分http://www.guokr.com/blog/18876/ 有人说人生如戏,有人说戏如人生,简 • 麦戈尼盖尔说:人生不如游戏。 “不如” 有两层涵义: 一是 “我们今天不如去公园”,一是 “我不如你”,麦戈尼盖尔在这里两层意思都包括了。作为世界知名游戏设计师 / 理论家(是的,游戏理论家...
Reality Is Broken pdf epub mobi txt 電子書 下載 2025