Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsand then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu both well respected thinkers on the subject argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructureand then to formulate strategies around what the authors call institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.

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赢在新兴市场:新兴市场的机遇•战略与实施

塔伦·卡纳（Tarun Khanna），哈佛商学院的乔治·保罗·莱曼（JorgePaulo Lemann）教授，从1993年起开始教授和研究全球新兴市场的战略和国际商务，并且为在亚洲经营的初创企业提供咨询。在2007年的世界经济论坛上.他当选为全球青年领袖，2009年成为国际商业学会的成员。

克蕾沙·帕利普（Krishna G. Palepu），哈佛商学院的罗斯·格雷厄姆·沃克（Ross Graham Walker）教授和国际发展部的副院长。主要研究新兴市场的战略和执行，目前负责学校在亚洲、欧洲和拉丁美洲的全球业务。

理查德·布洛克（Richard J. Bullock），哈佛商学院的助理研究员，主要研究案例分析和同新兴市场相关的其他教学资料。他在普林斯顿大学获政治学学士学位，后升入耶鲁大学，获国际关系硕士学位。在读硕士之前，是经济学人智库刊物《中国商业》（Businesschina）的撰稿人和编辑，在普林斯顿亚洲项目的资助下在中国教授英语。