Business Marketing Management pdf epub mobi txt 电子书下载 2024

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Hutt, Michael

2009-5

688

9780324581638

图书标签: 教材 Marketing 学习用书 2012

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发表于2024-06-28

Business Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Business Marketing Management pdf epub mobi txt 电子书下载 2024

图书描述

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Business Marketing Management 下载 mobi epub pdf txt 电子书