launch

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Jeff Walker has literally transformed the way stuff is sold online. Along the way he's become one of the top entrepreneurial and marketing trainers in the world. But it didn't start out that way...

When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The "business" was launched from the baby's changing room - and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started - once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Back in the old days before he started teaching his "Product Launch Formula",

almost no one in the online entrepreneurial world talked about "product launches" and the idea of a "million dollar day" seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They've almost become routine.

Of course, Jeff's techniques are not just for big gurus -- he's taught thousands of students (who operate in hundreds of niches), and they've generated more than $500 million in sales (and that number grows every day.)

Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).

You can follow Jeff on his blog at JeffWalker.com, and get free training on marketing and launches at ProductLaunchFormula.com.

出版者:Morgan James Publishing
作者:Jeff Walker
出品人:
页数:206
译者:
出版时间:2014-7-24
价格:USD 12.37
装帧:Paperback
isbn号码:9781630470173
丛书系列:
图书标签:
  • 创业 
  • 营销 
  • 互联网 
  • Marketing 
  • 2015 
  • 商业 
  • 人类学 
  • Business 
  •  
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"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.

Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

具体描述

读后感

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超市里洗发水的促销活动总是买大瓶送小瓶,水果总是打折出售,饮料总是第二件半价……这些促销方式虽然消费者早就见惯不怪习以为常,在明白这不过是厂家的促销手段的情况下,仍然不亦乐乎的买账。确实,在市场活动中,一次成功的活动模式可以被无数次复制成功。哪怕是换种花样...  

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只看了前两章就已经有很强的不适感了,除了书籍翻译非常拗口蹩脚外,文章内容也很啰嗦。以第一章为例,说来说去只在讲自己靠着自己的方法赚了很多钱很多钱,然后还帮助了其他人赚了很多钱,可是是什么方法呢?怎么赚的呢?不知道。好吧,就当第一章是作者故意设置悬念,到了第...  

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关于销售技巧介绍的书很多,这本书所讲的是销售技巧背后的基础发售公式。看好了是发售不是销售。对,这本书讲的正是万千创业者急需知道的秘密:如何能一炮打响自己的产品。 作者通过自己的产品发售过程总结出的发售公式核心是: 发售序列、讲故事和心理诱因。发售序列包括: 造...  

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这是一本实用且全面的操作指南,介绍了产品发售的步骤,以及如何扩充及维护客户资源,本书的可贵之处在于,所介绍的发售套路是不需要太多成本的,更多的是依靠网络,以及你自己的智商。在书中作者简单介绍了自己的销售法则,也可以说是销售公式,任何的人,无论是否具有销售经...  

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正如我的短评:这本书的写作方式本身就是一种营销手段。这本书很新潮,广告推荐语也很有煽动力。 看最前面的几页非常兴奋,因为作者的刚开始创业的心态和我现在非常像:虽然不知道创业对不对,但知道在公司里混日子消磨时光肯定不对。而且他一再强调自己曾经是多么的屌丝,最后...  

用户评价

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作者在自我营销他的那个secret,至始至终没说出来,就是个广告。

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粉丝营销的模式在这本书里讲得很透彻,作者也实践成功了。如果能越过两国的商业环境差异,把他的邮件营销“心法”运用于微信营销,必定有所收获。

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优点: 1. 把自己个人事业当成大公司事业来大搞, 经验很有价值 缺点: 毕竟搞营销的,在书中各种吊胃口,吸引眼球,卖自己产品

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优点: 1. 把自己个人事业当成大公司事业来大搞, 经验很有价值 缺点: 毕竟搞营销的,在书中各种吊胃口,吸引眼球,卖自己产品

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作者的经历很传奇,所阐述的方法也较具有启发性,作为亚马逊小分类里排名第一的畅销书,大部分的原因应该就是作者的名气和他的拥护者比较多

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