Trading Up pdf epub mobi txt 电子书下载 2024

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Michael J. Silverstein

Portfolio Hardcover

2004-12-29

320

USD 26.95

Hardcover

9781591840800

图书标签: 毕业论文阅读材料市场商业 Marketing Luxurygoods

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发表于2024-11-23

Trading Up epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Trading Up pdf epub mobi txt 电子书下载 2024

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First published to media acclaim in October 2003, Trading Up revealed how todays middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforein their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.

Trading Up 下载 mobi epub pdf txt 电子书