Trading Up pdf epub mobi txt 電子書下載 2024

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Michael J. Silverstein

Portfolio Hardcover

2004-12-29

320

USD 26.95

Hardcover

9781591840800

圖書標籤: 畢業論文閱讀材料市場商業 Marketing Luxurygoods

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发表于2024-11-14

Trading Up epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Trading Up pdf epub mobi txt 電子書下載 2024

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First published to media acclaim in October 2003, Trading Up revealed how todays middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforein their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.

Trading Up 下載 mobi epub pdf txt 電子書