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Essential Readings in Marketing pdf epub mobi txt 电子书下载 2024

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McAlister, Ruth N. Bolton

Marketing Science Institute

2006-04-27

196

USD 30.00

Paperback

9780965711456

图书标签: 科普市场研究 Marketing Academic

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发表于2024-11-14

Essential Readings in Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Essential Readings in Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Includes abstracts of over 200 award-winning papers in marketing, organized by research topic, with chapter introductions by the editors. Edited by Leigh McAlister, University of Texas at Austin, Ruth N. Bolton, Arizona State University, and Ross Rizley, MSI.

“Essential Readings in Marketing is an excellent and much-needed source of award-winning research in marketing for doctoral students, scholars, and business libraries. McAlister, Bolton, and Rizley have provided a valuable service to the academic marketing profession by organizing the research abstracts into different topical areas and providing an overview of each topic.”

—V. “Seenu” Srinivasan, Adams Distinguished Professor of Management, Stanford University Graduate School of Business

Essential Readings in Marketing 下载 mobi epub pdf txt 电子书