Data-Driven Marketing pdf epub mobi txt 電子書下載 2024

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Mark Jeffery

Wiley

2010-02-08

298

USD 29.95

Hardcover

9780470504543

圖書標籤: 市場營銷 marketing 數據分析管理市場研究英文原版數據報錶營銷管理

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发表于2024-06-02

Data-Driven Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Data-Driven Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Data-Driven Marketing 下載 mobi epub pdf txt 電子書

著者簡介

馬剋.傑弗裏（Mark Jeffery）是凱洛格商學院（美國西北大學）的教授。他在管理、科學和技術雜誌發錶論文30多篇，在哈佛商學院校刊發錶原創案例研究24個。在凱洛格商學院，他負責多個方嚮的課程，包括數據驅動的營銷戰略、IT的戰略驅動價值等，還為包括微軟和杜邦等公司在內的多傢客戶講授定製操作程序等課程。他還是Agile Insights LLC的管理閤夥人、營銷和技術谘詢師。

圖書目錄

Data-Driven Marketing pdf epub mobi txt 電子書下載

想要找書就要到小哈圖書下載中心

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立刻按 ctrl+D收藏本頁

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用戶評價

評分☆☆☆☆☆

The thought that bringing data measurement into marketing counts.

評分☆☆☆☆☆

The new marketing strategy is to first understand the spectrum of lifetime value for your customer base. There are most likely three broad value segments:high,medium, and negative. For negative value customers, the strategy is to move the customers to a lower cost of service and aggressively manage costs.

評分☆☆☆☆☆

不錯的教科書，but not a light read

評分☆☆☆☆☆

勉強還行，隨便翻一翻

評分☆☆☆☆☆

Having emphasized the importance of data-driven marketing, Mark outlined the 15 essential metrics along with several cases and relevant processes or infrastructure and concluded by repeating the basic concepts over and over again. Not so much new to any skilled marketers, though the author kept saying so many of them were unfamiliar with these.