具体描述
Adapted from the authors' top-selling public speaking book, Public Speaking Handbook provides a unique, audience-centered approach in a reader-friendly reference format, allowing quick and easy access to key information. Public Speaking Handbook brings theory and practice together in an understandable and applicable manner. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as thebook guidesreaders through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences.
《公众演讲的艺术与科学》 引言 在信息爆炸、人际沟通日益频繁的时代，清晰、有说服力且能引发共鸣的公众演讲能力，已不再是少数演讲家的专属技能，而是现代社会每个人都应具备的核心竞争力。无论您是初入职场的职场新人，还是经验丰富的行业领袖，亦或是渴望将思想传递给更多人的知识分享者，一次成功的公众演讲都能极大地放大您的影响力，实现您的目标。然而，很多人面对公众演讲时，内心深处总会涌现出挥之不去的紧张、恐惧，或是对内容组织、表达技巧的迷茫。 《公众演讲的艺术与科学》正是为了回应这些挑战而生。本书并非简单罗列几条演讲技巧，而是深入剖析公众演讲的内在逻辑，从原理到实践，循序渐进地引导读者掌握一系列行之有效的策略和方法。它是一本关于如何构建引人入胜的故事、如何以清晰的逻辑阐述观点、如何运用肢体语言和声音传达情感，以及如何应对紧张情绪、赢得听众信任的综合性指南。本书的目标是让每一位读者，无论其目前的演讲水平如何，都能蜕变为一位自信、从容、富有感染力的演讲者，在任何场合都能游刃有余地表达自我，影响他人。 第一部分：演讲的基础——理解听众与确立目标 在着手准备任何一场演讲之前，最关键的第一步便是深入理解你的听众。成功的演讲从来都不是自说自话，而是与听众进行一场有意义的对话。本书将带领你系统地分析你的目标受众：他们的背景是什么？他们的知识水平如何？他们对你的演讲主题可能持有怎样的态度和期望？他们关心什么？只有透彻地了解你的听众，你才能量身定制出最能打动他们的内容，选择最恰当的语言风格和表达方式，从而建立有效的连接。 接着，本书将引导你清晰地确立演讲的目标。你想通过这场演讲达到什么目的？是传递信息、改变认知、激发行动，还是仅仅为了娱乐？明确的目标是演讲成功的罗盘，它将贯穿于你内容的选择、结构的安排、说服策略的应用等各个环节，确保你的演讲始终聚焦，不偏离航向。我们将探讨如何设定SMART（具体、可衡量、可达成、相关、有时限）原则下的演讲目标，并如何在演讲过程中时刻围绕这个目标进行。 第二部分：内容的构建——逻辑、故事与说服力 精彩的内容是演讲的灵魂。本书将详细阐述如何构建一个逻辑严谨、结构清晰、引人入胜的演讲内容。我们将从构思核心论点开始，探讨不同的组织结构，如时间顺序、问题-解决方案、因果关系、比较对比等，帮助你找到最适合你主题的叙事框架。 故事是连接听众情感的桥梁。本书将深入讲解如何运用故事来增强演讲的吸引力和说服力。你将学习如何搜集、提炼和讲述那些能够引发共鸣、传递情感、让抽象概念变得生动形象的真实或虚构故事。从引人入胜的开场故事，到支持论点的案例分析，再到发人深省的结尾故事，本书将提供丰富的方法和技巧，让你成为一个出色的故事讲述者。 说服力是公众演讲的核心能力之一。本书将系统介绍各种说服策略，包括运用事实证据、权威引证、情感诉求、逻辑推理等。你将学会如何构建有力的论据，如何预见并回应听众可能产生的质疑，以及如何巧妙地引导听众的思考，最终让他们认同你的观点或采取你期望的行动。 第三部分：表达的艺术——语言、声音与肢体 光有好的内容是不够的，如何将内容有效地传递给听众同样至关重要。本书将全面解析演讲表达的各个维度。 在语言方面，你将学习如何使用清晰、简洁、有力的语言。本书会指导你如何避免使用含糊不清的词语、冗长的句子和专业术语的滥用，如何选择能够引发听众共鸣的词汇，以及如何运用修辞手法（如比喻、排比、反问等）来增强语言的表现力。同时，我们也将探讨语言的节奏和停顿，以及它们在传达信息和制造悬念中的作用。 声音是演讲者最直接的沟通工具。本书将深入讲解声音的各个要素：音量、语速、语调、音色以及发声的技巧。你将学会如何通过调整声音的变化来突出重点、表达情感，以及如何运用声音的抑扬顿挫来吸引听众的注意力，避免枯燥乏味的单调。我们将提供一系列练习方法，帮助你提升声音的魅力和感染力。 肢体语言是无声的沟通，却能传递强大的信息。本书将详细指导你如何运用身体的各个部分来辅助你的演讲。你将学习如何通过自然的眼神交流与听众建立连接，如何运用手势来强调观点、描绘场景，如何通过站姿和走动来展现自信和活力，以及如何运用面部表情来传达真实的情感。本书还将指导你如何识别和避免可能影响演讲效果的不良肢体语言。 第四部分：舞台上的从容——克服紧张与建立自信 对于许多人来说，公众演讲最令人畏惧的便是随之而来的紧张和焦虑。本书将提供一套科学有效的方法来帮助你克服这些负面情绪。你将学习到源于心理学和生理学的分析，了解紧张的成因，并掌握一系列行之有效的应对策略，包括但不限于：深呼吸练习、积极的自我对话、可视化想象、充分的准备以及将注意力从自我转移到听众。 本书将强调充分准备是建立自信的基石。你将学会如何制定详实的演讲计划，如何进行有效的排练，以及如何利用各种工具（如PPT、道具等）来辅助你的演讲，但同时也要避免过度依赖。我们将探讨如何进行一次成功的试讲，如何从排练中发现并改进问题，从而在真正演讲时能够更加自信、游刃有余。 第五部分：特殊场合的应对与进阶技巧 公众演讲并非千篇一律，不同的场合需要不同的策略。本书将涵盖各种特殊演讲场景的应对技巧，包括： 会议报告： 如何在有限的时间内清晰、高效地传达信息，突出报告的重点和价值。 产品推介： 如何以吸引人的方式展示产品优势，激发听众的购买欲望。 培训讲座： 如何设计互动环节，引导学员积极参与，提高学习效果。 辩论赛/问答环节： 如何快速思考，清晰有力地回应质疑，维护自己的观点。 线上演讲： 针对远程演讲的特点，如何运用技术和技巧来保持听众的注意力。 此外，本书还将提供一些进阶的演讲技巧，如：如何引导听众进行群体互动，如何处理突发状况（如技术故障、听众打断等），以及如何根据听众的实时反馈调整演讲策略。 结语 《公众演讲的艺术与科学》是一本实践指南，更是一次心灵的启迪。它所倡导的，不仅仅是表面的技巧，更是内在的逻辑、真诚的情感以及对听众的尊重。通过本书的学习，你将不仅掌握一套系统化的演讲方法，更能培养出一种敢于表达、善于沟通的自信心态。无论你希望在职业生涯中更进一步，还是渴望在某个领域成为意见领袖，亦或是仅仅希望能够清晰、有力地表达自己的想法，这本书都将是你最可靠的伙伴。放下你的顾虑，开启你的改变之旅，让公众演讲成为你实现目标、放大影响力的强大武器。
作者简介
目录信息
1. Introduction to Public Speaking
Why Study Public Speaking?
Public Speaking and Conversation
The Communication Process
The Rich Heritage of Public Speaking
Public Speaking and Diversity
2. Speaking with Confidence
Understand Your Nervousness
Build Your Confidence
3. Previewing the Audience-Centered Speechmaking Process
An Audience-Centered Speechmaking Model
Consider Your Audience
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate the Main Ideas
Gather Supporting Material
Organize Your Speech
Rehearse Your Speech
Deliver Your Speech
4. Speaking Freely and Ethically
Ethics
Free Speech
Speaking Freely
Speaking Ethically
Listening Ethically
5. Listening to Speeches
Barriers to Effective Listening
How to Become a Better Listener
Improving Your Note-Taking Skills
Listening and Critical Thinking
Analyzing and Evaluating Speeches
6. Analyzing Your Audience
Becoming an Audience-Centered Speaker
Gathering Information About Your Audience
Analyze Information About Your Audience
Analyzing Your Audience Before You Speak
Adapting to Your Audience as You Speak
Analyzing Your Audience After You Speak
7. Developing Your Speech
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate and Preview Your Main Ideas
Meanwhile, Back at the Computer . . .
8. Gathering Supporting Material
Personal Knowledge and Experience
The Internet
Library Resources
Interviews
Resources from Special-Interest Groups and Organizations
Research Strategies
9. Using Supporting Material
Illustrations
Descriptions and Explanations
Definitions
Analogies
Statistics
Opinions
Selecting the Best Supporting Material
10. Organizing Your Speech
Organizing Your Main Ideas
Subdividing Your Main Ideas
Integrating Your Supporting Material
Organizing Your Supporting Material
Developing Signposts
Supplementing Signposts with Presentation Aids
11. Introducing Your Speech
Purposes of Introductions
Effective Introductions
12. Concluding Your Speech
Purposes of Conclusions
Effective Conclusions
13. Outlining and Editing Your Speech
Developing a Preparation Outline
Editing Your Speech
Developing Your Delivery Outline and Speaking Notes
14. Using Words Well: Speaker Language and Style
Oral Versus Written Language Style
Using Words Effectively
Adapting Your Language Style to Diverse Listeners
Crafting Memorable Word Structures
Tips for Using Language Effectively
15. Delivering Your Speech
The Power of Speech Delivery
Methods of Delivery
Characteristics of Effective Delivery
Audience Diversity and Delivery
Rehearsing Your Speech: Some Final Tips
Delivering Your Speech
Adapting Your Speech Delivery for Television
Responding to Questions
16. Designing and Using Presentation Aids
The Value of Presentation Aids
Types of Presentation Aids
Guidelines for Developing Presentation Aids
Guidelines for Using Presentation Aids
17. Speaking to Inform
Goals of Informative Speaking
Types of Informative Speeches
Strategies to Enhance Audience Understanding
Strategies to Maintain Audience Interest
Strategies to Enhance Audience Recall
18. Understanding Principles of Persuasive Speaking
Persuasion Defined
How Persuasion Works
How to Motivate Listeners
How to Develop Your Persuasive Speech
Putting Persuasive Principles into Practice
19. Using Persuasive Strategies
Establishing Credibility
Enhancing Your Credibility
Using Logic and Evidence to Persuade
Using Emotion to Persuade
Strategies for Adapting Ideas to People and People to Ideas
Strategies for Organizing Persuasive Messages
20. Speaking for Special Occasions and Purposes
Public Speaking in the Workplace
Discuss the Need or Problem
Anticipate Criticism
Ceremonial Speaking
Introductions
After-Dinner Speaking: Using Humor Effectively
Appendices
A. Speaking in Small Groups
B. The Classical Tradition of Rhetoric
C. Suggested Speech Topics
D. Speeches for Analysis and Discussion
· · · · · · (收起)
Why Study Public Speaking?
Public Speaking and Conversation
The Communication Process
The Rich Heritage of Public Speaking
Public Speaking and Diversity
2. Speaking with Confidence
Understand Your Nervousness
Build Your Confidence
3. Previewing the Audience-Centered Speechmaking Process
An Audience-Centered Speechmaking Model
Consider Your Audience
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate the Main Ideas
Gather Supporting Material
Organize Your Speech
Rehearse Your Speech
Deliver Your Speech
4. Speaking Freely and Ethically
Ethics
Free Speech
Speaking Freely
Speaking Ethically
Listening Ethically
5. Listening to Speeches
Barriers to Effective Listening
How to Become a Better Listener
Improving Your Note-Taking Skills
Listening and Critical Thinking
Analyzing and Evaluating Speeches
6. Analyzing Your Audience
Becoming an Audience-Centered Speaker
Gathering Information About Your Audience
Analyze Information About Your Audience
Analyzing Your Audience Before You Speak
Adapting to Your Audience as You Speak
Analyzing Your Audience After You Speak
7. Developing Your Speech
Select and Narrow Your Topic
Determine Your Purpose
Develop Your Central Idea
Generate and Preview Your Main Ideas
Meanwhile, Back at the Computer . . .
8. Gathering Supporting Material
Personal Knowledge and Experience
The Internet
Library Resources
Interviews
Resources from Special-Interest Groups and Organizations
Research Strategies
9. Using Supporting Material
Illustrations
Descriptions and Explanations
Definitions
Analogies
Statistics
Opinions
Selecting the Best Supporting Material
10. Organizing Your Speech
Organizing Your Main Ideas
Subdividing Your Main Ideas
Integrating Your Supporting Material
Organizing Your Supporting Material
Developing Signposts
Supplementing Signposts with Presentation Aids
11. Introducing Your Speech
Purposes of Introductions
Effective Introductions
12. Concluding Your Speech
Purposes of Conclusions
Effective Conclusions
13. Outlining and Editing Your Speech
Developing a Preparation Outline
Editing Your Speech
Developing Your Delivery Outline and Speaking Notes
14. Using Words Well: Speaker Language and Style
Oral Versus Written Language Style
Using Words Effectively
Adapting Your Language Style to Diverse Listeners
Crafting Memorable Word Structures
Tips for Using Language Effectively
15. Delivering Your Speech
The Power of Speech Delivery
Methods of Delivery
Characteristics of Effective Delivery
Audience Diversity and Delivery
Rehearsing Your Speech: Some Final Tips
Delivering Your Speech
Adapting Your Speech Delivery for Television
Responding to Questions
16. Designing and Using Presentation Aids
The Value of Presentation Aids
Types of Presentation Aids
Guidelines for Developing Presentation Aids
Guidelines for Using Presentation Aids
17. Speaking to Inform
Goals of Informative Speaking
Types of Informative Speeches
Strategies to Enhance Audience Understanding
Strategies to Maintain Audience Interest
Strategies to Enhance Audience Recall
18. Understanding Principles of Persuasive Speaking
Persuasion Defined
How Persuasion Works
How to Motivate Listeners
How to Develop Your Persuasive Speech
Putting Persuasive Principles into Practice
19. Using Persuasive Strategies
Establishing Credibility
Enhancing Your Credibility
Using Logic and Evidence to Persuade
Using Emotion to Persuade
Strategies for Adapting Ideas to People and People to Ideas
Strategies for Organizing Persuasive Messages
20. Speaking for Special Occasions and Purposes
Public Speaking in the Workplace
Discuss the Need or Problem
Anticipate Criticism
Ceremonial Speaking
Introductions
After-Dinner Speaking: Using Humor Effectively
Appendices
A. Speaking in Small Groups
B. The Classical Tradition of Rhetoric
C. Suggested Speech Topics
D. Speeches for Analysis and Discussion
· · · · · · (收起)
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