具體描述
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators - perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn * Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. * Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. * Protect your business and intellectual property and avoid potential legal hassles. * Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. * Build synergy with in-app cross-promotion and social networking. * Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. * Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. * Successfully navigate the App Store submission process. * Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/ Table of ContentsChapter 1: Seeing the Big Picture in a Crowded App Store Marketplace
Chapter 2: Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research
Chapter 3: Protecting Your Intellectual Property.
Chapter 4: Your iPhone App Is Your Most Powerful Marketing Tool Chapter 5: Money for Nothing: When It Pays to Be Free
Chapter 6: Exploring New Business Models with In-App Purchase and Affiliate Programs
Chapter 7: Testing and Usability: Putting Your Best Foot Forward
Chapter 8: Get the Party Started! Creating a Prerelease Buzz
Chapter 9: Keys to the Kingdom: The App Store Submission Process Chapter 10: Increasing Awareness for Your iPhone App
作者簡介
目錄資訊
讀後感
用戶評價
這本書的封麵設計簡直是視覺上的享受，那種簡約而不失精緻的布局，讓人一眼就能感受到作者對細節的把控。我至今還記得第一次在書店看到它時的情景，那種墨香與現代科技感完美融閤的氣質，著實吸引瞭我。內頁的排版也極其考究，字體大小、行距、留白都拿捏得恰到好處，長時間閱讀下來眼睛也不會感到疲憊。而且，我特彆欣賞作者在章節過渡時所使用的那些小插圖或者設計元素，它們既不喧賓奪主，又能巧妙地引導讀者的思緒，讓整個閱讀過程充滿瞭一種流暢的節奏感。裝幀質量也相當齣色，紙張的厚度適中，手感溫潤，即便是經常翻閱，書脊也沒有齣現任何鬆動的跡象。看得齣來，齣版方在製作這本書時投入瞭極大的心力，它不僅僅是一本傳授知識的工具書，更像是一件值得收藏的藝術品。這種對實體媒介的尊重，在如今這個電子書盛行的時代，顯得尤為珍貴，也為閱讀體驗增添瞭許多儀式感。
评分本書的結構布局體現齣一種高度的邏輯性和嚴謹性，它不像市麵上很多同類書籍那樣，將所有內容堆砌在一起，而是采用瞭階梯式的知識遞進體係。前期的鋪墊，詳盡地梳理瞭整個行業生態的宏觀視角，為讀者搭建起一個堅實的理論框架，這一點至關重要，因為它讓你明白“為什麼”要做某件事。隨後，內容逐漸深入到具體的執行層麵，每一個步驟的講解都如同精密儀器的操作手冊般清晰可靠，沒有絲毫含糊不清的地方。更難得的是，作者在論述完一個技術點或策略後，總會緊接著提供至少一個詳實的案例分析作為佐證，這使得理論不再是空中樓閣，而是有瞭堅實的落地基礎。這種層層遞進、前後呼應的編排，讓知識的吸收過程變得高效而有條理，讀完一個章節，會有一種“豁然開朗”的滿足感，而不是看完一堆碎片信息後的迷茫。
评分這本書的附錄和資源列錶堪稱一份“黃金寶典”。在主體的知識傳授完畢之後，作者並沒有戛然而止，而是提供瞭一係列極具實用價值的補充材料。從推薦的第三方開發工具清單，到維護社區活躍度的策略模闆，再到一些在主流課程中很少提及的法律和版權常識，內容之詳盡令人咋舌。特彆是其中對開源協議的簡明扼要的解釋，幫助我迅速厘清瞭一些長期睏擾我的法律盲區。這些額外的資源，明顯可以看齣作者是傾注瞭大量心血去篩選和整理的，它們是經過市場殘酷檢驗的精華，而不是泛泛而談的鏈接堆砌。對於希望將書本知識轉化為實際生産力的讀者來說，這些實操層麵的延伸內容，無疑是極大的加分項，它將這本書的價值周期大大延長，讓它成為一本可以長期參考和查閱的案頭必備手冊。
评分對於任何一個在創新領域摸爬滾打的人來說，如何處理失敗和不確定性，往往比掌握成功的方法更具價值。這本書在這方麵的探討，簡直是醍醐灌頂。作者沒有迴避那些令人沮喪的挫摺和戰略性的失誤，反而將它們視為寶貴的教訓，進行瞭坦誠且深刻的反思。他探討瞭在麵對用戶反饋的巨大落差時，如何調整心態，進行有效的産品迭代，而不是一味地固執己見。書中關於“快速原型與持續測試”的理念被闡述得淋灕盡緻，它強調的不是一次性的完美，而是持續迭代的韌性。這種強調“過程哲學”而非僅僅關注“最終結果”的視角，極大地拓寬瞭我的思維邊界。它教會我的，不僅僅是如何開發産品，更是如何以一種更具適應性和抗壓性的心態去麵對一個快速變化的市場環境。
评分這本書的敘事風格非常獨特，它沒有采用那種刻闆的說教式口吻，而是像一位經驗豐富的前輩，坐在你對麵，用一種既專業又帶著點幽默感的語氣，娓娓道來他的心路曆程和深刻見解。作者的文字功底深厚，遣詞造句精準到位，經常能用三言兩語就點齣一個復雜概念的核心。我尤其喜歡他穿插其中的那些“幕後故事”，那些關於早期市場競爭的白熱化、團隊協作中的小摩擦與最終的和解，這些真實的情感流露，極大地拉近瞭與讀者的距離，讓我感覺自己仿佛是親曆者。它很少使用那些晦澀難懂的專業術語，即使有，也會立刻用最直觀的比喻進行解釋，確保瞭即便是初涉此道的新手也能輕鬆領會。這種既保持專業深度又不犧牲可讀性的平衡掌握，是很多技術類書籍難以企及的高度。它讀起來完全沒有負擔感，更像是一場充滿啓發性的深度對話。
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