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Cases in Health Care Marketing pdf epub mobi txt 電子書下載 2024

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John L. Fortenberry

Jones & Bartlett Pub

2010-03

244

USD 64.95

Paperback

9780763764487

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发表于2024-11-23

Cases in Health Care Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Cases in Health Care Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.

Cases in Health Care Marketing 下載 mobi epub pdf txt 電子書