Cases in Health Care Marketing pdf epub mobi txt 电子书 下载 2024


Cases in Health Care Marketing

简体网页||繁体网页
John L. Fortenberry
Jones & Bartlett Pub
2010-03
244
USD 64.95
Paperback
9780763764487

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发表于2024-12-23

Cases in Health Care Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Cases in Health Care Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Cases in Health Care Marketing pdf epub mobi txt 电子书 下载 2024



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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.

Cases in Health Care Marketing 下载 mobi epub pdf txt 电子书

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