Foundations of Marketing (Card UK Edt) pdf epub mobi txt 电子书下载 2024

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David Jobber

McGraw Hill Higher Education

2009-03-01

363

$ 99.44

Paperback

9780077125608

图书标签: 766marketing_management marketing D1、商科

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发表于2024-12-25

Foundations of Marketing (Card UK Edt) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Foundations of Marketing (Card UK Edt) pdf epub mobi txt 电子书下载 2024

图书描述

The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.

Foundations of Marketing (Card UK Edt) 下载 mobi epub pdf txt 电子书