Foundations of Marketing (Card UK Edt) pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

David Jobber

McGraw Hill Higher Education

2009-03-01

363

$ 99.44

Paperback

9780077125608

图书标签: 766marketing_management marketing D1、商科

喜欢 Foundations of Marketing (Card UK Edt) 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-12

Foundations of Marketing (Card UK Edt) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Foundations of Marketing (Card UK Edt) pdf epub mobi txt 电子书下载 2024

图书描述

The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.

Foundations of Marketing (Card UK Edt) 下载 mobi epub pdf txt 电子书