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Services Marketing pdf epub mobi txt 电子书 下载 2024


Services Marketing

简体网页||繁体网页
Baron, Steve/ Harris, Kim/ Hilton, Toni
2009-1
376
$ 72.32
9780230520936

图书标签: D1、商科  803service   


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发表于2024-03-29

Services Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Services Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Services Marketing pdf epub mobi txt 电子书 下载 2024



图书描述

This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing 下载 mobi epub pdf txt 电子书

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